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Online mattress companies defy age of online shopping by opening brick-and-mortar stores in Denver and across country

Casper has a store in Cherry Creek mall, one of its 18 locations throughout the country, that also allows customers to try out their mattresses and catch a few z’s in the privacy of their makeshift bedrooms. Leesa is also in Cherry Creek mall. The company has partnered with West Elm furniture store, opting to sell its mattresses in an established retail space. Summit County llamas — once famed Highway 6 roadside attractions — now in New Mexico Later this summer, Amerisleep plans to open another a location in Cherry Creek alongside Casper and Leesa. “Furniture is an aesthetic that people want to touch, feel, and sit on,” said David Wolfe, CEO and co-founder of Leesa. “Our West Elm partnership gives customers the knowledge that if they want to try a mattress, they can.” As mavericks who upended the traditional mattress-selling business model, it’s not surprising that Wolfe and Holt have a different perspective from those selling traditional brands. “Many traditional mattress stores made it very difficult to differentiate between mattresses,” Wolfe said. “We give people the opportunity to research and shop from the comfort of their own home, but we’ve picked one partner where they can go and try it in-person. We’re building relationships and building understanding.” Holt said AmeriSleep was attempting to “elevate the customer experience.” “Our goal is to redefine how mattresses are purchased and sold in stores,” said Holt. “With the current landscape you either have one or two options or 50 to 75. Trying a mattress in-store can be kind of awkward.

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